Agile product discovery centers on the customer’s needs. Aside from that, agile product discovery is also about project teams developing better products for the users. This type of process aims to deliver more customer value.
Moreover, this process also wants to help start-ups with more fresh ideas. And to better existing products. Especially, following the consumer’s needs. Because this aims to build the right thing for the right users.
From its word itself, ‘agile’- the core of this process is to deliver fast services. Though chances of failure are inevitable, this process encourages resilience. That means, to recover and learn at the same time.
Also, the process should be well understood by the team members. Especially by the decision-makers. Well-understanding of the matter aids in better communication. Thus, expedites the success rather than impeding it.
The Agile Approach
It has stages, respectively: discovery, alpha, beta, and live stages. However, each complements each other. But it is not necessary to be in order.
A summary of these:
- Discovery– main purpose of this stage is to understand what the users need. Understanding should not be only by the surface. But, this aims for deeper understanding. Thus, facts are needed to develop theories. These theories in turn should help in building solutions.
- Alpha– the theories built are now to be put to test. Also, the team may build prototypes.
- Beta– In Beta, the team aims to build solutions. Theories resulting from the Alpha stage are to be filtered more.
- Live– this stage aims for maintenance. And also aims for more innovations, where possible.
Benefits Of The Process
Build Quick But With Lesser Risks
This way of process aids fast delivery. Most importantly, the consumer’s needs are the top priority. Team members should always be aware of this.
This is the strategy for gaining lesser risks in the process. Since consumer value is the goal. The more it satisfies the consumer, the more successful the process will be.
Right Thing In The Right Way
Concerning the users’ needs, aim to deliver thorough services. Since theories are continually tested, this increases the rate of consumer satisfaction. And lowers the risk of failure.
The continuous discovery of users’ needs is vital. Simply because the trend is changing. What works today, may not work tomorrow. Thus, this is not a one-time project.
Fast Delivery
More frequent releases also raise customer value. Besides, the more frequent it is, the better it is also for the team. Since this should help them adapt more to the process. Thus, it aids fast delivery in the future.
Yes, it benefits not only the users alone. But also the team itself.
Better Mitigate Risks
This way also helps the team to mitigate risks. Though risks are part of the nature of work. But, this way risks are better evaluated.
Identified theories are to be frequently tested. This should allow the early discovery of potential major risks. Also, this process allows for more frequent communication between team members. Open communication in the process opens more windows of better discovery.
