Amazon Product Discovery

Amazon Product Discovery Checklist

You are off for your next amazon product discovery. However, you want to do better this time. What should you keep in mind while doing this step? Do you want to know the basics of a potential ‘winning’ product? 

This article will equip you more. 

Your Amazon Product Discovery Checklist and the Why’s

Having a checklist is a great idea for a top-notch pick. Having these standards for your product discovery helps big. Make sure to tick most of the boxes.

Checklist

  • The product will have at least 10 sales per day.
  • Search for the top three relevant keywords. These should have 50 thousand or more monthly search volume.
  • Aim for no-seasonal products. These are the types of products you can market all year-round.
  • Lightweight products
  • Product with continuous demand

The Why’s

1. Ten Sales Per Day Product

Let us say for example the product has a selling price of $50. For instance, it sells a minimum of 10 per day. And the profit you gain for each is $15. Take note, this should be the net profit. This excludes the amazon fees, promotions, and more.

Then, do the math:

(Selling Price)*(No. Of Sold Items)*(30 days) = Gross Income

For example:

$50 * 10 items * 30 days = $15,000

How about the net profit? 

(Profit)*(No. Of Sold Items)*(30 days) = Net Income

It should go like this:

$15 * 10 items * 30 days = $4,500

Thus, aim for having regular daily sales. This leads to better profit. Look for products that sell more than 10 items per day.

2. Top Three Related Keywords

This is another effective way of finding the market’s top picks. See if the demand is high through the search volume.

Another is to have three more related keywords. Why? Because if your top 3 keywords have a hundred thousand (100,000) monthly search. It is a great sign of good product demand.

3. No Seasonal Products

Because we want to make sure of regular sales. Know that there are products that are only seasonal.

Ask. Are these products only saleable during a specific season? Does my target market buy this product with consistency?

However, aside from your assumptions, some tools can help. You can make use of Google Trends. There, type your product’s main keyword. Next, you will see if that product is seasonal or not.

4. Lightweight Products

How lightweight should it be? Try having it below 3 pounds.

Why? The shipping fee may come against your sales. Because when the weight and size are higher, your potential profit lowers.

Instead, the shipping fee incurs your potential profit.  

5. Continuously In-Demand Products

This is another vital key to good product discovery. Because we aim for consistency. Not just the thought of mere sales.

To Conclude

More ways and discovery techniques may now be in your mind. Continue to explore. Instead of sticking to your usual way. Why not innovate? 

Be proactive with your marketing. One thing is because marketing today continually evolves. Thus, make sure to adapt effectively.

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