amazon visual search

Amazon Visual Search: StyleSnap

The eCommerce giant released its Amazon Visual Search. Also known as StyleSnap. How does this tool boost apparel sales?

Let’s find out!

Introduction

Have you ever been inspired to try a fashion look? Let’s say you saw a cute top and skirt on Instagram. Or maybe you saw your favorite celebrity wore a couture dress from Vogue.

Then, you tried to look for the top and dress on the Internet. But you can’t find the right words to describe it.

You can’t explain the shape of the neckline. Or maybe the spacing of the polka dots. The flow of the skirt.

Yet, when you attempted to search for it, the results were far from your expectations.

The above situation is very frustrating, isn’t it? But thanks to the Amazon visual search, we can solve that problem.

Amazon Visual Search: StyleSnap

The Amazon visual search StyleSnap gives a better experience for customers. But it was not easy to build this, they say.

Outfit styles and images can be unpredictable. Also, a model’s pose may be different all the time. The location of every photo can vary, too.

For example, a celebrity may wear a dress inside a cafe. Or she can be on a sunny beach under an umbrella.

Thus, the background and setting may vary. But because of the latest technologies, it will not be hard to recognize them.

Also, StyleSnap uses computer vision. So, it can identify an outfit in a photo. No matter where the location of the model is.

Additionally, deep learning helps StyleSnap classify outfits. Hence, it groups items like flowy skirts and fitted dresses.

But, how does this technology work?

Deep Learning and Amazon Visual Search

Deep learning is inspired by how our brains work. It has neural networks with artificial neurons. These neurons are connected together.

Also, they can be trained. So, it can detect outfit photos. How?

For instance, we feed thousands of photos of maxi and accordion skirts. Then, it will eventually know how different they are.

Moreover, it adds a few features for the styles. Like knowing how different floral is from denim. Or knowing basics like edges and patterns of an outfit.

After knowing these, it will identify style concepts in an image.

So, the next time you saw an outfit you want to try, simply take a screenshot and upload it to Amazon!

How Amazon Visual Search Helps Influencers

StyleSnap also helps fashion influencers grow their communities. They can build a fanbase for the people who liked their styles.

Also, Amazon created the Amazon Influencer Program. Influencers can receive commissions every time they inspire people to buy.

In addition, StyleSnap brings real-world difference to the customers’ lives. They can also increase product discovery. So, customers can find what they want easily.

In fact, shopping visually is not just a trend. It became a must for people who like to shop online.

Most people want to see the product first. So, they will know what to expect.

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