Amazon visual search tool StyleSnap boosts apparel sales. But how?
Read on to learn more.
Visual Search
Have you tried feeling super inspired to try a fashion style?
Imagine seeing an Instagram photo of a dress. Or let’s say your favorite celebrity wore a dress from a famous brand.
So, you tried to search for the dress on the Internet. But try as hard as you might, you just can’t find the words to type.
What’s the neckline shape? How big is the polka dots? How flowy is the skirt?
Well, how would you be able to find the right words to type that? Still, you tried to type something.
Yet, the results were so far from what you’re actually looking for. So, you only ended up frustrated.
But, do not fret. The Amazon visual search tool is here to save you time and frustration.
How?
Amazon Visual Search Tool
StyleSnap is the Amazon Visual Search tool. It gives customers a better shopping experience.
Still, like any other tool, it was difficult to develop this. Let’s take a closer look at its technologies.
Fashion styles can be unpredictable. So are images.
Also, a model may have a different pose. The setting and location can vary, too.
Let’s have an example. The celebrity we talked about may wear a dress on a sunny beach, under a nice umbrella. Or she can be inside a cafe drinking coffee.
So, the background of every photo is different. Then, how can a visual search tool like StyleSnap detect it?
StyleSnap uses computer vision. So, it can still identify outfits in a photo. No need to get stressed about the setting.
Also, it uses deep learning technologies. With that, StyleSnap can group outfit styles. Like fitted dresses, puffy sleeves, and flowy skirts.
Now, let’s delve deeper into deep learning.
Amazon Visual Search Tool and Deep Learning
Deep learning works just like how our brain does. It has connected neural networks with artificial neurons. Then, these are all connected together.
In addition, experts will train these networks. So, it can detect outfits on photos.
For example, developers put thousands of photos of a certain puffy sleeve and bell sleeves. Then, it will eventually learn the difference between the two.
Also, it can add a few attributes for the styles. It can differentiate floral from denim. Or maybe some basics like the patterns of every outfit.
So, it will also identify concepts in a photo.
Amazon Visual Search Tool and Influencers
The Amazon visual search tool also powers fashion influencers. So, they can grow their communities.
With that, they will have fans of their fashion style.
In fact, Amazon made the Amazon Influencer Program. So, they can get shares per style that they buy on the website.
Also, StyleSnap closes the gap between the real world and the digital world. So, they can increase product discovery better.
Moreover, they can find products easily. Just by simply using the StyleSnap feature.
Besides, this is very useful nowadays. Shopping using visual tools is not just a trend. It’s not a must-have for every online shopper.
