A company leader who uses visual search enables themselves to achieve next-level ease and opportunity for people trying to figure things out. So, let’s take a look at some companies that have successfully adopted this method.
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Well, searching with images is quite useful today. It allows people to find what they’re looking for without having the words to describe it.
Yes, this is a powerful tool. Especially for those who don’t know the necessary vocabulary on their searches
Moreover, it tears down language barriers. As a result, people beyond cultures and countries can search for anything they see.
For example, when searching for food you like from another country.
Google, Snapchat, Pinterest, and Amazon are in the visual search world. Aside from them, we will introduce three more company who uses visual search.
Forever 21
The “Discover Your Style” module, an offer from Forever 21, allows customers to narrow down their clothing searches. This is done through simple icon representations of styles.
Moreover, shoppers can modify the features using the module. It can be the color, neckline, hem length, and general type. Thus, narrowing their options.
After a month from the debut, the dresses and tops category has increased its purchase value. In fact, it’s a 20 percent increase in average purchase value. Also, an increase in sales conversions.
As a result, the success continues throughout the company. After debuting on the dresses and tops, it now includes all women’s clothing. Thus, gaining the same positive result.
eBay
It has a mobile feature that lets users search its site for products using images.
Images can come from:
- the internet
- social media
- their camera roll
- Or, directly from their camera
Moreover, the company now has an internal visual search.
So, let’s say that you like a certain item on eBay. Now, you can drag and drop that listing’s image into the eBay search bar. Thus, finding similar products in the process.
But, there are more features on eBay.
Recently, eBay Motors launched a feature to let shoppers find car parts via a diagram of their vehicle.
So, let’s say a shopper doesn’t know the name of the part they need to fix their car. What they can do is to open an interactive schematic diagram of the vehicle. Then, tap the image of the part.
After that, you’ll then go to eBay’s stock page of the original equipment and aftermarket parts.
Wayfair
Wayfair deals with furniture. So, it’s quite fitting that a visual search is a helpful tool for their customers.
Yes, the company offers a great text and faceted search feature. However, it’s not always enough.
Most of the time, it can be difficult to accurately describe an item in mind.
So, one of the company’s technical personnel suggests there’s one type of search query that’s very explicit, specific, and interesting. What is that? It is an image that you upload from your phone.
It is a tool on the company’s app. Moreover, it lets a user snap a photo and crop out an object. Then, search for similar products.
