eBay announces the launching of its new eBay visual search tool. What are these new tools? And what new features do these new tools bring to their users?
New eBay Visual Search Tool
eBay plans to introduce new image search capabilities. These capabilities will certainly allow eBay to compete with companies with the same tool feature. Such examples are Google, Pinterest, and Amazon. And note also that these companies already support the use of photos. To connect with shoppers online with products of interest.
eBay’s Implementation Of Visual Search
There are 2 kinds of eBay’s implementation of visual search:
- Image Search, and
- Find It On eBay
Well, how do both of these implementations work?
In Image Search, the users of eBay can snap a photo with their phone. Or either upload one from their camera roll. The Image Search then helps users to find listings on that site that matches the item found on the photo.
Find It On eBay, on the other hand, is a feature in the eBay app as well as on the mobile website. This allows its users to share images they find on the web. This may include photos from their social media accounts. If they share that image on eBay, then eBay will find related listings.
What Does It Mean For eBay’s Users?
eBay says that these two offerings were developed using AI technology. As well as a machine learning technology. Wherein eBay already embedded these technologies into its sites. Thus for shoppers, this means that the more people turn to an image search to discover products across eBay’s catalog, the more results will improve.
Aside from that, eBay also notes that the size of its catalog as well as the age of its service can give it an advantage in this space. eBay is at the advantage due to the rich set of user-generated images and item data they’ve accumulated for years now.
Furthermore, applying machine learning technology enables eBay to deliver a fast and reliable shopping experience. Which is backed by one of the world’s largest commerce data sets.
Therefore, these features are just some of the ways eBay transforms the shopping experience of its customers.
The Benefits Of These New Offers From eBay
When it comes to mobile search and discovery, the smartphone camera is becoming more important. And visual search technology takes advantage by removing user’s reliance on text.
So, the following are just some of the good sides of thee tools:
- Visual search technology helps reduce searching friction. Text searches currently dominate how users find information using their phones. However, a photo-based search becomes increasingly popular. This is also because the quality of smartphone cameras continues to advance.
- Mobile is an increasingly critical discovery tool. And visual search facilitates immediate discovery as well. A study shows that more than half of all searches come from mobile. Various users might be searching for specific information on impulse. Thus, visual search sorts through masses of information to find the desired results.
- Utilizing the camera increases engagement. And that is by allowing the users to narrow down their searches to just a simple photo.
