google visual search tool

Google Visual Search Tool: New Google Lens

Google Lens, the Google visual search tool has its new update. What is its most significant update? And how does this contribute to a better customer experience? Let’s find out.

Google Lens As The Google Visual Seach Tool

What is Google Lens all about? It is a technology developed by Google. It is an AI-powered technology that uses the user’s smartphone camera and deep machine learning. This works by pointing your phone’s camera to an item. It will then find and gets back to users with text-based information.

Additionally, this technology combines search, computer vision, AI, and AR. Then, it puts them all in apps that are not limited to one ecosystem.
Moreover, Google announced the most significant update to Google Lens. And this update emphasizes shopping, text-reading as well as language support.

The Most Significant Updates

It Makes Your Camera Like A Visual Browser For The World Around You.

Google’s vision for the future still involves searching for things. Now with this update, you just have to whip out your phone and point the camera at something. And then, you can now search.

However, Google knows that they’re not only the company that’s working on the visual search. So, they’re trying to wedge Lens into places where its users are active.

Additionally, the earlier version is accessed through Google Assistant and Google Photos. But now, the new version is built directly into the camera of more than 10 android phones. And this includes the following:

  • Asus
  • Motorola
  • Xiaomi
  • OnePlus
  • New LG G7 ThinQ

The Camera App Will Start Scanning Space As Soon As You Open It

Google realized that users don’t always know exactly the thing they want to get the answer on. So, they developed the Lens Real-Time. You only have to hold up your phone. And Lens will then start looking at the scene.

Additionally, both native camera access and Lens Real-Time contribute to a faster visual search experience. However, the version of the app was still in beta. But in general, shopping results were very impressive.

The “Style Match”

For instance, the earlier version of Google Lens might simply identify objects like, for example, a sweater, a pillow, or a pair of shoes. Well, this new Google Lens has something called “Style Match”. Through this feature, it finds a match for all 3 items mentioned. It can also show options for where to buy them. And even recommends similar items as well.

Language Support

The new Google Lens also supports language. Examples of these languages are Spanish, Portuguese, French, German, and Italian. It’s also worth noting that Google Lens is always able to translate languages that are supported by Google Translate.
Thus, if you’re a native to one of those languages, then you can run a version of Lens that’s specific to that language.

What Next For Google Lens In The Future?

Google Lens represents the cutting edge of camera technology. As well as Google’s efforts in implementing it. However, there are constantly small updates.
For instance, they reveal that Google Lens will soon get some educational features. Or a camera mode helping students struggling with homework. Whatever it is, we’ll be keeping an eye. Seeing these features go live in the future.

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