how to use asos visual search

Know How To Use ASOS Visual Search In 2020

ASOS is another company that utilizes the power of visual search. But, how to use ASOS visual search? Let’s take a look inside the company’s drive towards visual search.

About ASOS

ASOS is a British online fashion and cosmetic retailer. Moreover, the website sells over 850 brands.

Also, it has its own range of clothing and accessories. Then, their shipping capability stretches to all 196 countries from fulfillment centers in the UK, US, and Europe.

Visual Search Trend

Why would ASOS place a big bet on visual search?

Pinterest has proclaimed a 100% year-on-year increase in Pinterest Lens users. And, 600 million visual searches are made every month.

Also, companies such as Google, Amazon, AliExpress, Wayfair, and eBay are on the visual search trend.

Yes, the visual search ecosystem is also growing rapidly. So, ASOS must cope up.

About Style Match

As a response, ASOS launched its Style Match tool in select markets.

However, Style Match is mostly limited to the UK so far. But, on ioS or Android, Style Match is made available to its 16 million active customers.

Style Match is alike to Pinterest’s Lens tool, and eBay’s Image Search function.

More On ASOS’ Visual Search

In this day of age, the feature will be helpful for users seeming to copy their favorite vlogger’s looks or actress. And, doing this with affordable fast-fashion makes it even better.

Moreover, 80 percent of the company’s UK traffic and 70 percent of its UK sales come from users on mobile devices.

Also, in 2018, they carry around 85,000 products. And, it’s adding 5,000 new items weekly.

So, it’s very helpful to have a tool that can get right to the items you want.

How It Works

Well, let’s start by tapping the camera icon in the search box.

The camera icon lets the users take a picture. Moreover, you can also upload an image.

Images may be a photo you’ve taken, a screenshot, or something from a magazine.

Then, search ASOS’ products for clothing or accessories in that image.

Afterward, you’ll get results of shoppable items. 

For example, you want to find the shoes of your favorite actor. But, you don’t know the name. Well, you can use that image, hit the camera icon in the ASOS app search bar.

Then, upload the image, focus on the shoes, and search.

Afterward, the app will bring up items ASOS sells that are alike to what you’re looking for. 

More ASOS’ Initiatives

Yes, 70 percent of its UK sales comes from a mobile device, as we said earlier.

As an initiative to this trend, Asos now has a tech team of 900 people and intends to add 200 more.

Moreover, the company is also using machine learning and data science for other features.

As a result of this, they can study customers’ preferences over time. And eventually, recommend items they like.

Conclusion

Of course, there are a lot of apps that use reverse image search technology to shop. Asos Style Match is nothing new.

However, what makes it great is that they are going with the flow of improvement. And, for Asos’ users, they can now use that technology for their own benefit.

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