Marty Cagan Product Discovery

Marty Cagan Product Discovery Gleans

Marty Cagan Product Discovery topics are now inspiring a lot of project teams with their project discovery. 

However, it is understandable that the reality of product discovery isn’t all about success. There’s never smooth sailing, but we can reduce failures. 

This is something Marty Cagan well knew. Especially upon working with successes and failures. He has been with eBay, Netscape, and HP. And now, he is with the Silicon Valley Product Group.

His new job is with the senior leaders and product managers. Marty Cagan is indeed helpful in helping these teams deliver valuable products for the customers.

Marty Cagan product discovery heads into ProductTank London for a talk. Let us see what we can glean from his product discovery insights.

Truly Agile Stems From Powerful Teams

There is no doubt that too much excitement often leads to disappointments. Marty highlighted that this is currently happening with both Agile and Lean.

However, this doesn’t mean to say that both Agile and Lean are incorrect. But these have indeed been overused as solutions. Not to mention, solutions for problems they weren’t meant for. But this need not be overly done. There are still ways to become effective. That is, using these in the right terms.

Consider what mostly happens with most organizations. It mostly happens that Agile means releasing every two weeks. This includes testing automation. Also, DevOps enhancements, and then the businesses stop there.

On the other hand, Agile means more than that. It is not merely adding processes. Or more than letting the automation work. But the true value of Agile relies on the team itself. These teams should be empowered enough. Especially in wise decision making. Thus, the team should hold accountable for whatever final say they make.

It Takes More Than ‘Agile & Lean’

During the discovery phase, the team strives to make up solutions. These solutions need to be valuable, usable, feasible, and valuable.

Let us briefly describe each:

  • Valuable- this concerns the customer’s taste. This product should be something that your customers opt for.
  • Usable- is it user friendly? Will your users easily learn how to navigate the product? This adds to the possibility of a user’s attraction.
  • Feasible- the product should be possible with the current technologies. Also, with engineering at the moment.
  • Viable- this should be doable within the budget, ethical, legal, and also within the reputational limitations.

These factors are essential. Especially because the proposed product will mean business and production, for instance. That’s why these factors should always be considered.

However, most companies have hardships when dealing with Agile. It is because of using the same tools for delivering both solutions.

Waste No Time, Test These Ideas Quick!

If the team comes up with an idea, Marty Cagan suggests testing these ideas quickly. This is because some analysis processes waste precious time. 

When in fact, the most reliable analysis is when having these live. On the other hand, these actual prototypes answer all the idea’s theories. Plus, inefficiency and effectiveness.

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