Percentage Of Product Discoveries Via Amazon

Percentage Of Product Discoveries Via Amazon

Amazon is surely one of the leading e-commerce websites in the platform today. Knowing the percentage of product discoveries via amazon can support that idea.

Amazon Sales

Do you know that more than half of all online product searches take place on Amazon? In fact, last year the whole retail sales surpassed more than $100 billion. You can think of it this way. This amounts to an average of more than $12 million in sales every hour.

Amazon Prime

Let us take for example, Amazon Prime. This has over 54 million members. And this number continues in growth.

If you are to compare this with a country. Then this website has 8 million more people. Then the country Spain. This would lead it to be number 27. Of the world’s most populated areas.

However, Amazon is mostly concerned about the people’s business. You just have to know how to play the game of having winning products on e-commerce. 

So how can we better play the game on Amazon?

Have The Best Reviews Possible

This is a tip coming from David Tendrich. He is the CEO and Co-Founder of Reliable PSD.

Isn’t it true, that we ourselves tend to place more trust in the 5-star reviewed products? That is true with Amazon selling. Because consumers are attracted to other people’s experience with the product.

Social proof is a powerful factor in gaining the consumer’s attention. Because we people tend to be attracted to what’s most popular. Or what interests most of the community.

There is a notion, that the lesser the reviews, the more risks it has. The other way goes with a product with more reviews. Yes, reviews can either make or break a potential sale.

To serve your customers well. And have their reviews and feedback as possible. Attaching personal photos of items bought increases the reliability of reviews.

Offer Sales And Special Discounts

The SALE and DISCOUNT icons are just too attractive for customers. This can encourage good brand exposure. Also, it attracts recurring purchases in the future.

However, since this is business. You should also be mindful of Amazon’s pricing. First, understand it’s the pricing structure. And then adjust how you implement your own. Take this first into consideration, before having your sales and product discounts.

Invest In SEO Optimization

Apart from paid searches, organic searches also win the game for a lesser cost. With all the competitors you have on-site. You should make your way to stand out above from them. 

What can help? It is investing in SEO Optimization. This is because people also tend to click on the first search results. More visibility means more possible sales. Thus, enhancing this is also a winning strategy.

Brand Exposure

Another effective strategy is gaining exposure from other social platforms. You can make use of social media marketing such as Facebook, Twitter, eBay, and also Instagram.

A lot of potential customers are constantly on the line with their social media accounts. Thus, displaying your positive reviews on these sites is a bomb. Further connecting these into your e-commerce website is another winning step.

Leave a Comment

Your email address will not be published. Required fields are marked *