Having a potential product discovery is an exciting thing. However, product discovery isn’t just all about merely talking to customers and gaining their feedback. Then, fusing these ideas with what you already know. And then, prioritizing problems and solutions.
On the other hand, real product discovery takes more than just that. But it is the real personal interest one should have for its customers. Understanding the core needs of users spells success.
This article will tell you more about better product discovery. This may well serve you for your next potential product discovery.
The Cycle Of Discovery
When you hear the word ‘cycle’, what image comes to your mind? For me, it would be arrows forming a circle. Can you picture that out too?
In reality, product discovery is truly just like that. It is a ‘circle’ that goes round and round. And this does not stop. It is likened to learning, which is a continuous process. That sounds reasonable since product discovery is all about learning.
The process begins with a team.
This team is assigned to know more about your customers. You may already have your assumptions. But this team should not rely on some assumptions. But rather on thorough research of the field. These customer insights go a long way into the process.
Take these suggestions when speaking with your customers:
- Project Managers can make use of developing use cases
- On the other hand, Project Marketers can measure the customer’s willingness to pay
- UX Researchers can do workflow construction and roadmaps.
- The engineers can have an analysis of technicalities and its potential capabilities.
- The designers can have the usability assessment
Each member of the team should speak with the customers. You can do customer observations, interviews, and also surveys.
In the process of gaining customer feedback, please take more consideration of the problem scope.
Product discovery should be spending more volume into the problem space. Unconsciously, your mind may be making up the solutions already. But hold them back for now. Reserve them for later. Focus on the problem space.
Remember that great products are built from addressing the root problems more. And when it means addressing a problem, this has to do more with listening thoroughly. Resist the urge to implement quick solutions. Taking the time to think of it over can do much better. Compared to being hasty.
Strive to be as organized as possible.
This goes into all aspects of work. But more so in having your customer insights. Have a system that standardizes the process. Moreover, this ensures better results.
Customer insights may be too overwhelming to handle. This feedback and reviews may come for different sorts. You can make use of automated tools instead.
The next step is to test your idea with MVE.
MVE stands for the Minimum Viable Experiment. However, this is way different from the MVP process.
With the testing, decide on your product idea.
It is at this stage that you can opt to continue with the idea or not.
