Product Discovery Questions

Product Discovery Questions

Today we will tackle some of the product discovery questions. These questions are necessary when conducting a product discovery.

Introduction About Product Discovery Questions

First of all, we should know the definition of product discovery. Well, product discovery is the process of understanding your client’s needs.

So you can create a new product that they need. Moreover, it is the critical part before the product designing and launching.

It is the phase where the companies agree or disagree with the undergoing product. Moreover, in this process company will determine if the product is useful or just a waste of money.

Product Discovery Questions: End Users

So the important part to consider in your product discovery is the End users. Therefore, your success rate is determined by them.

You might consider the following:

  • How will you solve the problem? So with a different situation comes a different solution.

Example is:

Problem: I want to order Hawaiian pizza.

Solution: I call the restaurant and place my order through a phone call.

  • What difficulties do end-users encounter in the current process? So there’s might be a situational problem that occurs during the process.

Such as:

I often spend 5 minutes or more in the call before they confirm my order. Sometimes I get my order wrong when picking up, then wait or another minute to correct it.

  • What services or tools do you wish to change or improve? You may consider your customer’s suggestion. Because their convenience is your top priority.

Product Discovery Questions: Business Stakeholders

So next in top priority is your business stakeholders. To ensure that the objectives are also aligned in the product.

Here is the product discovery you should consider:

  • What are your top business goals for the next 5 years? With this kind of question, you will able to determine your stakeholder’s priorities.
  • What is the measurement of the success of the product launch? So with this question, the team will able to see how the stakeholders evaluate a competitive outcome.
  • What are the following ket industry trends that could affect the success of the product? So with this, your stakeholders could showcase their learning in a particular aspect.

Moreover, it can provide more insights and opportunities.

The Early Stage Of Product Discovery

So, we know now the major factors to consider in your product discovery. Therefore, here are the following tips and processes to consider.

  • Determine the following needs and frustrations of the customers.
  • Once you determine problem-solution, you can start the process of validating the idea. You start with a survey such as interviews or handing a test.
  • Prototyping. So once you come up with the solution, it is a good tactic to gather feedback. 
  • Compare between two options. Therefore do not limit your choices. Moreover, it is better to have a backup plan. With two options, you will able to determine which-is-which is a better option.
  • Pre-launch and development. After all the phases you start a pre-launch. With this, you will able to see if the main features of the products are useful or not.
  • Post Launch. Keep monitoring the product rating even after the launch. 

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