Retail brands using visual search are growing every day. What are these brands? Also, what can we learn from them?
Read on to find out.
Visual Search
Brands are starting to apply visual search. Some have built apps for it. Others have integrated it into their websites.
Why do they do that?
These brands realized the importance of customer engagement. Also, it helps them convert visits into sales.
Moreover, visual search changes how customers engage with brands. They believe that it personalizes the treatment.
Additionally, visual search helps brands gather insights. So, they become aware of how they can serve customers better.
Also, it helps improves product search accuracy. Customers will no longer feel frustrated. Why?
Text-based search doesn’t always give relevant results. In fact, it may be hard to describe items. Such as texture and styles.
Let’s say you saw a celebrity on Instagram who wore a black hat. Suddenly, you want to buy the same thing.
But, when you type “black hat” on the search bar, you’d see thousands of black hats. And most probably, the same hat you wanted may not appear on your search.
So, it will be difficult for you to find the same thing. But with a visual search, you’ll find the exact and similar results. How?
Simply point your camera or upload a screenshot. Then, the engine will find it for you.
Thus, the ease of search will encourage customers to buy from a brand. Especially if the competitor doesn’t have the same feature.
So, what are top brands using visual search today?
Brands Using Visual Search
Forever 21
Forever21’s website and app have a visual search feature. It’s called Discover Your Style module.
It narrows down the searches. Also, it has an icon representation of common styles.
How does this work?
Simply adjust clothing features. You can choose from:
- neckline
- color
- hem length
- sleeve
- type
Due to this feature, Forever21 shopping sales increased by 20%. Thus, they applied it across women’s clothing.
Wayfair
Finding furniture has never been this easy. Still, with the help of visual search.
Like other brands, Wayfair realized that text search has limitations. Describing furniture using words can be challenging.
How can you explain the sofa you want? Aside from the words “long,” “wide,” and its color, nothing comes from our minds.
So, Wayfair developed its visual search. Customers can simply snap a photo. Then, they can see similar products to them.
Tommy Hilfiger
In partnership with Slyce, Tommy Hilfiger joined the visual search market. They now have an image recognition app for their shows. Thus, it brings shoppability to the runway.
How does it work?
You can simply take a photo of the moving images of models. While they are walking, you can snap a photo. Then, the image recognition technology will direct you to their website.
CarStory
Visual searches are common for fashion brands. But, an automotive company also joined the trend.
CarStory developed CarStory Vision. It is a dedicated visual search for cars.
How does it work?
Saw a car on the street or a parking lot? And want to know more information about it?
Simply scan it using the CarStory app. Then, you’ll discover the car. And you will also find the best deals nearby.
