How can visual image search simplify online shopping? Also, how can it help both customers and retailers?
Read on to learn more.
Overview
Visual image search is looking for a product with a photo. It is the alternative of searching using keywords.
How is it done?
Shoppers take a picture of a product they want to buy. Then, they upload it to the visual image search engine. Finally, they can see visually similar products available.
For example, Tommy Hilfiger introduced an app at its 2017 show. Attendees take photos of the modeled item. Then, they upload it to the app to see the item.
Types of Visual Image Search
There are many different types of visual image search. They also use different techniques. So, they can identify the image content.
The types of visual image search are:
- Reverse image search
- Related search
- Filtered search and deep image search
- Augmented reality search
Let’s dig deeper.
Reverse image search
It allows you to search for a specific picture using your image. Using this, you can find stock photos. Also, you can see the websites that use the image.
Related search
Related search is also known as a content-based image search. It compares images using computer techniques.
Using this, you can search for similar pictures. Thus, it uses the suggested feature. Then, it gives you the same result of what you are looking for.
Filtered search and Deep Image search
Filtered search relies on search filters. Like a product color and product size. Thus, you can narrow the search.
On the other hand, deep image search follows the same technique. It allows you to choose objects in the image.
Here, you will use a clipping tool. After that, you can find similar images.
Augmented Reality search
This type of search uses augmented reality. It uses the camera of your smartphone. How does it work?
You capture an image to get related images and information. One example of this is the Google lens app.
This is very useful in everyday life. For example, you can take pictures of a restaurant. Then, you get its opening hours and menu.
The Importance of Visual Image Search
Visual image search has a lot of benefits. Primarily, it helps in the marketing of a business. How?
Customers can find the product they are looking for. They can even search and buy with just one image.
So, the transaction will be much faster. Customers are also more likely to buy.
Moreover, it changes search engine optimization. Classic image SEO is still being used. But, it will become old.
Today, companies use images optimized for visual search. Why?
These images are higher in resolution. Also, it shows natural shots.
Thus, customers can differentiate expectations versus reality. They can also see the usefulness in everyday life.
Additionally, it helps in integrating online and offline shopping. In the post-pandemic era, more people buy online.
Still, they want multichannel shopping experiences. Wherein they can shop in-store and on your online website.
Conclusion
Whether your business is big or small, a visual image search can be a big help to you.
You can enhance your customers’ experience. Thus, you can increase your sales, too.
