Do you know the visual search definition? Do know how it differs from image search? Also, do you know any samples of a visual search?
The visual search was already around for many years. Also, many search engines and social media sites have one.
Then, as per on survey, around 62% of Millennials and Gen Z want to use this in all other search types.
Why? What is visual search? Read on to know more.
Visual Search Definition
Visual search lets users search with the use of real-world images, rather than texts. To power this, platforms use AI.
For example, a user will take a picture using a visual search platform. Then, the software will study the object in the picture.
After, it will give the user search results based on the object. Pretty neat, right?
So, this tech is very helpful for the e-Commerce sector. This can help them better their content. Also, raising the chance of being the returned search result for a user.
Meaning, the brand that comes up first on the result can make a lot of money.
Visual Search vs Image Search
Of course, you may already hear about image search. But a lot of times people confuse one for the other.
But visual search falls under “sensory search.” Meaning, searching via text, voice, or vision.
Yes, the basis for both searches is imagery. But there is one key difference. People use text or words to do an image search.
Whereas, with visual search, users make use of an image to search. Also, it works with the help of both computer vision and machine learning.
So, what are some samples of this? Let us take a look at some big players.
Samples
Google Lens
Google’s visual search platform was rolled out in 2017. And today, it is becoming the most popular among its peers due to its advanced features.
Then, with this, Android users can find Google Lens in a lot of areas:
- Photos
- Google Search
- Google Assistant
So, due to its ability to make use of many apps, the power of Google Lens is almost unlimited. For example, a user may want to know what a sign on the airport would mean.
Thus, they can take a picture of it on Google Lens. Then have Google Translate give its meaning in the user’s preferred language.
Sounds interesting, right?
Also, when Google combined the Lens to its Image Search, they upped their game. As per a study in 2019, it has the most accurate result among its peers.
Snapchat Camera Search
One of the big players among social media sites is Snapchat‘s Camera Search. The birth of this feature was in September 2018.
With this, users can look for products on Amazon in-app. Then, users get presented with an Amazon card that gives them the link for the product. Or items like it.
Also, if users have the Amazon app, they can tap it. Then, Snapchat will drive them straight to Amazon.
Pretty handy, right? This is a win-win for the users, Snapchat, and Amazon.
