What is a visual search for eCommerce? And what are its benefits for your brand and your customers? Why should you adopt it?
Visual search has been around for quite some time already. But not all brands are making full use of it. But if you want to up your game, you should consider visual search.
Why? Read on to know more.
Visual Search for eCommerce: What it Means for Your Brand
Increase Visibility
If you are new in the market, you may find it hard to reach more customers. But most of them are open to trying new brands or unbranded items.
So, if you are making full use of visual search, you can reach more of them.
Capitalize on Impulse Buying
On Pinterest, around 72% of users say the app inspires them to shop. Even if they do not intend to do so yet, or ever.
But with all the visuals on eCommerce, it is easy to buy on impulse. And this is more true with the use of visual search.
Duplicate In-Store Experience
With visual search, it is possible to duplicate the in-store experience. When customers look for an item, they can be brought to a link for the item.
But today, it has become more advanced. They can now also ‘try-on’ the item with their phones. All with the help of augmented reality (AR).
So, no need to go into a store to try on make-up or a dress.
Raised Revenue
Of course, because more customers can discover your brand, more people can buy from you. As a result, you can earn more.
In fact, experts believe that brands who use this can see a 30% rise in revenue this 2021.
Visual Search for eCommerce: What it Means for Your Customers
Convenience
Billions of people now use a smartphone. And this will only rise in the coming years. Also, with the rise of the pandemic, people are hesitant to go out.
So, visual search can give them the convenience they want. Searching for a product can never get easier.
Highly Relevant Results
Text-based searches are prone to irrelevant and broad results. But with the help of visual search, they get relevant results.
For example, they might look for a kitchen table. Then, they can also look for matching seats online. Making online shopping a breeze.
AR and AI Functions
Visual search works with the help of artificial intelligence and machine learning. Thus, making the search more accurate over time.
Also, AR can help them shop online. For one, it can enhance the images they take. Then, give product information on the photo.
Further, as said, it can help copy the in-store shopping experience. So, they can try on those pants on their phones.
Conclusion
In conclusion, visual search is now crucial for many brands. So, what are you doing to capitalize on these? Do you follow the visual search best practices?
If not, then you should already. It can help you raise your Gross Merchandise Value (GMV). And of course, your ROI.
