Today, companies are working very hard on search engine optimization or SEO. But what happens when it comes to visual search SEO?
Most of the time, brands focus on getting at the top of text-based searches. But they forget one thing. Visual search.
It is now getting more popular. Especially in retail. So, how can you improve your visual search SEO?
Keep on reading for some tips.
Visual Search SEO: Tips
Offer Various Images
First up, you will need to offer various images for each of your products. Do not rely on only one image. Why?
Because this will help people find your products no matter what angle they take. For example, if they do a visual search on your product at the back, then they will still find this photo on your website.
Use High-Resolution Photos
If you want to attract people to your website, then use high-resolution photos. So, do invest in great photos. Why?
Because this will help Google match your photo to a person’s visual search. Further, a low-quality photo will only make you seem unprofessional to people.
Also, people will find it harder to get a closer look at your product.
Do Keyword Research
Yes, keyword research also impacts visual search. How? It helps you put a better description of your product image. So, it can appear in the right result.
Further, you get to find the right keywords to use on your next campaign. One way to do this is to use keyword research tools. These tools can be great in helping you find the right keywords to use.
Optimize Image Titles and Descriptions
Next, after finding the right keywords, you will need to use them in your image title. As well as its description.
Doing this will help search engines know what is in your image. Thus, people can find your product faster. Also, it can be a great help for people hard of sight.
So, do refrain from giving title to your image as only “pic_20210102”.
Add Alternative Text
After, include an alternative text or alt tag when uploading your image to the web. This is a place to put in details about your photo.
Like the image title, alt text is also very helpful for those hard of sight. They use screen readers and these devices read the alt tag aloud for them.
Also, alt text can help search engines what your image is all about. As a result, it can match your image better.
Optimize Image Size and File Types
Last, you will want to use the right image size and file type. Using high-resolution photos can slow down your site.
So, you can use a good image compression program. The right one can reduce the image size without distorting its quality.
Also, you will need to make sure the file type is compatible with many devices. Like computers, tablets, and mobile phones.
Win in Visual Search SEO
So, that is how you win in visual search SEO. If you follow these tips, then you can get the many benefits of visual search.
