Since 2018, visual search increases in popularity. In this article, we’ll find out about the visual search stats of 2020.
Read on to learn more.
Visual Search
Visual search uses images instead of words to search. It also uses AI to scan these images. Then, it brings you results related to it.
Today, the four main engines are:
- Amazon
- Microsoft’s Bing
Moreover, some retailers applied to this tool. Such as:
- IKEA
- Wayfair
- BooHoo
- Forever 21
We’ll learn about the statistics of visual search.
Visual Search Stats
By 2023, experts estimated that the Visual Search Market will increase. They also said it exceeds $14 million.
Up to date, the top key players are:
- Clarifai
- Veritone
- Slyce
- ViSenze
- Ever AI
But, why will there be an increase?
MIT studied how our brain processes images. Our brain can identify images quickly. As quick as 13 milliseconds. In fact, 90% of the information we have is all visual.
People prefer visual
Moreover, a survey shows that 50% of their respondents like visuals over text. Thus, it tells us how visuals are important.
Also, people are just waiting for other brands. If the visual search is available, 20% of app users will use it.
Additionally, a study shows that millennials are into online visual shopping. And 60% of them responded to this.
Digital advertisers rely on online
Besides, advertisers believe that visual search improves advertising. Thus, they rely on and focus on visual search making.
In fact, a 2019 annual report ranks the biggest trends of businesses. And visual search ranked third.
Google Lens Visual Search Stats
In a study, search results return 34% of images. Also, Google Lens can detect over a billion items.
Moreover, visual search improves Shopping ads. How? In text ads, the rise is only 3%. Yet in visual ads, the rise is 33%.
Pinterest Visual Search Stats
In analytics, the conversion rate of images increased. It went up to 8.5%. Also, Pinterest expects a $1 billion ad revenues per year.
Additionally, there are now 5,000 categories in search advertising. People also use traditional search less.
In fact, 80% of users shop through visual search. Also, every month there are over 600 million visual searches.
Besides, visual search helps build a better consumer to brand relationship. And 49% of Pinners love these brands through visual search.
Retailers’ Visual Search Stats
As mentioned, more and more retailers use visual search technologies.
- ASOS Style Match. It lets users buy items using images.
- eBay Find It On eBay and Image Search. It allows users to upload images to search.
- Walmart and Hayneedle. Customers can take a photo of the furniture. Then, they can use it to find similar products.
- Estee Lauder. The makeup brand develops an AR tool. It lets users try makeup on Pinterest.
- BooHoo Camera Search. After applying a visual search, there is an 85% higher conversion rate. So, their revenues increased.
- Tommy Hilfiger. Their new image app enhances their web traffic.
