How has visual search developed in a few years? And what visual search trends 2019 can we see?
Let’s find out!
Introduction
Today, consumers are more visually oriented. They even judge a brand based on its visual technologies.
In fact, most people want a visual way to interact with brands. A study shows that 91% of 177 buyers prefer visual content to text.
In the past years, we’ve seen this growth. We also became comfortable in shopping visually.
A simple snap and upload can result in to purchase. Just like Snapchat’s Visual Search.
But, what are the key visuals search trends 2019 that we need to see?
Visual Search Trends 2019: Camera-Powered Technologies
Today, there are so many apps that have a camera search feature. Like Pinterest Lens.
Lens lets people take a photo of something. Then, it will search for Pins related to it.
So, you can see similar products. You can even see related ideas of it.
In fact, the monthly searches went higher than 600 million. It just shows how many people use this.
Additionally, Google Lens launched a similar app. It can do many things. Such as:
- product searches
- nearby landmarks
- identify plants and animals
- find a recipe
- know a restaurant’s menu
Brands such as ASOS also added visual search to their apps. Thus, users can upload a photo. Then, the app will show the same or similar items.
Also, Snapchat users can now point to a product using the camera. Then, an Amazon link will pop up.
Saw a product you like? Simply point your camera at it. Then, results from a shopping site will appear.
Thus, brands see this as an opportunity. Having a camera-powered visual search helps them increase sales.
Moreover, marketers can use this strategy. Many people may have seen a product. But they can’t find it online.
Yet because of visual search, these can turn into leads.
Visual Search Trends 2019: Look Online Before You Buy
Nowadays, people look online before buying. They want to see how it looks in real-life. In fact, a report said that three in four users say they search visuals first.
So, brands and companies should take advantage of this. Showing visual content helps reach those who look for it.
Few ways to do this are:
- Post many product photos.
- Use target keywords as captions.
- Add a video of the product.
Visual Search Trends 2019: Image-Powered Browsing
Amazon entered the visual search, too. They also launched the Scout feature.
Scout shows a list of different products. Then, consumers can rate it. Either thumbs-up or down.
Thus, it results in a list of suggestions. But this time, it will match your preferences.
With that, Amazon calls it a way to shop without words. Just showing pictures to you.
What can we learn from this?
More people choose images than text. Still, the text helps in search engine optimization. But it is not what people want to see in 2019.
Hence, applying visual content is a must. This content includes:
- photos
- videos
- illustrations
- motion graphics
- e-books
