What Is Visual Search On Pinterest?

What is visual search on Pinterest? Well, Google is synonymous with “search” when speaking about words. On the other hand, Pinterest aims to be known as a search engine for visual search. How?

Well, we’re not talking about searching for images with keywords.

Imagine This

“You see a photo online of something you just love. Then, you want to search for it. However, words are not enough to find it. How can you search for it if that’s the case?”

This is where visual search comes to play.

What Is A Visual Search?

In its recent developments, Pinterest’s search engine can now identify images. This is because of machine learning. It teaches the search engine to identify images.

Using a Pinterest app, you can capture images online or in the real world. Then, Pinterest will find similar images that match your captured photos.

Let’s talk about a few different options on where and how to search. Hopefully, you will learn more about what is visual search on Pinterest?

Search Within Pinterest

The visual search process usually starts by capture an image of an object. Then, allow Pinterest to search for matching images.

However, when looking at a pinned photo. It’s quite different.

For example, a picture may contain a lovely dress worn by someone or a toaster on the kitchen counter. Remember, all of these objects are in one image.

Then, you like to look for that lovely dress. But, how can you search for it with different objects containing an image?

In the upper right-hand corner, tap the search icon. Then, drag and resize a frame around that part of the image, for example, in the dress.

Next, Pinterest will then search for it elsewhere. If all goes well, you’ll discover the brand name of the item. And, you may know where to buy it.

Search The Real World

Another feature of Pinterest is the beta version of Lens. How can you use this tool?

Well, simply point your phone’s camera at an object. Then, Pinterest will search for it.

If you see something you like in public areas, you can use Lens. Then, Pinterest will show you possibilities. It includes the level of “confidence” that its result matches your search. 

Visual Search Without Going To Pinterest

In 2017, Pinterest announced that it would allow users without accounts to search its inventory of images.

Here’s a thought. You’ve always been able to search Pinterest without logging in, right? I know you have.

Besides, now you don’t need to go to Pinterest. Instead, you’ll need to install a “Pin It” button into Chrome.

Then, Pinterest will examine all of the images on the webpage you’re currently viewing. And, generate search results.

You can then follow the results into the application. Also, you can pin them to your own boards.

Conclusion

Yes, searching by image kind of feels strange. But, once upon a time, search engines are too. But, it made sense eventually.

Our modes of communication lean increasingly toward the visual. Also, the technology around us allows more opportunity, it makes sense.

So, why not try the visual search offer now?

Leave a Comment

Your email address will not be published. Required fields are marked *