How important product discovery is to one’s business success. And how your product discovery team plays a key role in this.
What qualities should a product discovery team have? Who are the kind of people to put together in this team? Let us see the basics of product discovery team 101.
What A Team Should Be
A team is a group of people working together. This is one basic principle. But, it takes more for a product discovery team.
This team aims for ‘discovery’. Which means continuous curiosity. With this in mind, this team should always have the ‘beginner’s mindset’.
Why is this important?
There is a difference between product discovery and product delivery. This is often misunderstood. But understanding their difference makes a difference.
The delivery teams ‘deliver’. They are the ones who execute and act. On the other hand, the discovery team, ‘discover’. Or ‘explore’. This is where a beginner’s mindset is a must.
This team should always be curious. They should always be up for discoveries. Because these curiosities are what should lead them to newfound discoveries.
Moreover, this team should not be off for the ‘usual’. They should be into something ‘new’. And most importantly, they freely explore.
Qualities must include humility and intelligence. Plus, skills, critical thinking, and curiosity.
To sum up: A good discovery team always thinks outside the box. They are continually curious. This team should differ from the ‘delivery team’. Each team should grow and work at their own pace.
Individual Roles
Different roles comprise a team. How about the product discovery’s case? Consider these roles to make up an effective product discovery team.
The Product Planner
This person does the research. Research should involve what the market wants and needs. With all the details on hand, he connects these all together with the features.
The Product Architect
A product architect is responsible for the design. Using the details and features of the product planner. He balances the options and solutions. Of which should result in its product purpose.
Product Engineer
This professional then check the workability of the product proposal. But it is not limited to it. He could also be the source of added creativity. He is also responsible for creating product examples or prototypes. This aids in effective decision making.
A prototype lets the decision-makers come up with the best decision. Is it to continue? Or to stop this product proposal?
The Product Owner
He is one of the main personnel of a team. This person is someone who combines the proposal into the company. He is someone who knows the business well. Using this knowledge, he mixes it up to the new product discovery.
Work Together.
Different persons with one mind make up a great team.
Yet, the roles for a product discovery team is not limited to this article. Each company has differing needs and goals. Make sure to have your goals set. Inculcate these goals to the team. And encourage good working relationships.
