Most people ask about visual search meaning. Is it just a buzzword? What is it? And who are the pioneers of visual search?
Read on to learn more.
Visual Search Meaning
Today, what we see affects our shopping habits. Often, we would not buy anything we can’t see.
In fact, a report shows that people would always search first before buying. Thus, we can see how important photos are. Especially in the retailer industry.
How does this connect with visual search?
Let’s say you want to buy a pair of shoes. Normally, we just type out that word in the search bar.
But what if can’t find exactly what you want? Visual search can help you with that.
You can simply use an image you saved. Also, you can even take a photo of it.
See a lady wearing a nice pair of shoes? You can take a picture of it! Then, a visual search engine will do the finding for you.
Easy, right? It also saves you time. Plus, no hassle in searching for something!
Visual Search Pioneers
Our example above shows the need for this trend. With that, companies start to use this technology.
Here are some of the pioneers of visual search. Also, we will discuss its uses.
Google Lens
The leader of the traditional search takes on visual search, too. Google’s version of a visual search tool is Google Lens.
Users take a photo of something. They can also upload a photo from their gallery. Then, Google will show the results.
Moreover, Google Lens can do the following:
- lookup a restaurant menu
- add events to your calendar
- call a number
- translate words
- get directions
- find items like clothes
- explore places near you
- identify animals and plants
Bing Visual Search
Bing can do most of what Google can. Yet, it is not as feature-rich as Google.
Bing Visual Search can do the following:
- copy and paste text
- recognize phone numbers
- manage emails
- visit websites
- solve math problems
- get directions
- find items like clothes
- explore places
- identify animals and plants
Pinterest Lens
Pinterest is one of the most popular social media sites. It also has its own visual search tool. They named in Pinterest Lens.
Moreover, Pinterest Lens is unique. It is different from the previous two. How?
Pinterest Lens can be used in the site itself. So, you’ll easily find the Pins you’re looking for.
Snapchat Camera Search
Snapchat partners with Amazon. So, they now have Snapchat Camera Search.
It has an Amazon-powered feature. Thus, Snapchat now has an e-commerce flair.
How can we use this tool?
Simply point the camera at an object. You can also scan a barcode using this.
Then, Camera Search will scan that item. Finally, it will show you the link to the item in Amazon cards.
eBay Image Search
A major marketplace also uses visual search. eBay launched its tool Image Search.
So, it allows users to look for items easily. We can simply use our camera. Also, we can use existing photos. Then, eBay Image Search will show you listings.
