What is the Visual Search? Also, how can it help improve customer and retail experience?
Read on to learn more.
Visual Search
It provides AI solutions for product discovery. In general, these technologies result in better commerce.
Moreover, it improves the following aspects:
- site navigation
- user experience
- higher conversion rate
- engage with customers
Additionally, it excites customers about a certain product. Thus, it can generate more sales for the business.
Also, visual search partners with different technology companies. It includes:
- Microsoft
- SAP
- Bronto Software
- Samsung
- POQ
- Antavo
- Netconomy
- Emakina
- Gaprise Inc.
- Astound Commerce
- Mercaux
- Naver
- Oracle
- Deloitte Digital
Also, being one of its partners results in many benefits. These include:
- Revenue share
- Premium support
- Co-marketing
- Discovery Training
- Community Access
- Partner Certification
- Exclusive Access to the marketplace
Thus, these partners show how it leads the visual search market.
In fact, various brands also use technologies. Such as:
- Farfetch
- Marks & Spencer
- Boohoo
- PrettyLittleThing
- Conforama
- Shane Co.
- Zozo
Thus, visual search is rapidly growing since its launch in 2017. Their headquarters are in Tel Aviv, Israel. They also have offices in Geneva and London.
So, they raised millions of dollars from different investors. These include:
- Magma
- Naver Corporation
- Line Corporation
- NHN Ventures
- Reimage Ventures
- KDC Ventures
- North Base Media
- Kreos Capital
- La Maison Simons
- LG Technology
In this article, we will talk about the discovery solutions Visual Search offers.
The Visual Search Features
Visual Discovery Suite
This is the complete suite of solutions. It also helps customers have a better customer journey.
Moreover, this suite has four focuses:
- Camera Search – curated photos of products. So, customers can find great items.
- In-Store Solutions – interactive discovery experiences. It also includes styling suggestions for outfits. Thus, enhances engagement.
- Recommendation Engines – gathers customer behavior data. Hence, you can recommend items to them. Also, it showcases your whole catalog.
- Discovery Icon – transforms your website into a source of discoveries. So, many people are led to your store.
Searchandising Suite
Searchandising Suite simplifies your brand. Also, it improves the navigation of your website. Thus, it helps boost your sales.
In addition, this suite has four parts:
- AI Catalog API – automatically tags your products. Thus, it improves discoverability on and off-site. It also ensures an accurate site search.
- Product Tagging Tool – adds tags, categories, and collections to your products. It also automatically inserts product descriptions.
- Augmented Site Search – boosts speed and accuracy from site search. Thus, it gives well-thought results.
- Smart Merchandising Tool – pushes promotions and new collections. It also manages inventories.
Discovery Marketplace
Marketplace drives billions of shoppers to your products. It also displays on feeds.
Also, based on real results, it enables:
- 2.5 billion high-intent shoppers
- 3.5 billion connected devices
- 200 thousand products viewed
How do Discovery Marketplace works?
It also connects your products to other platforms. So, it gives a new source of revenue.
Moreover, it ensures delightful discovery experiences. It is even trusted by many channel partners. Such as:
- Accenture
- Diff
- BVA
- Tata
- Capgemini
