Voice & Visual Search: The Marketing Edge

Today, marketers embrace voice & visual search. Think Siri, Alexa, and Google Lens. But why do they apply these search technologies?

First, let us define the voice & visual search.

Voice Search

Voice search uses audio technology. Also, it has a voice recognition feature.

How does it work?

Users speak into a phone. Or use a smart device like the following:

Then, you can get results based on what you said. So, no need to scroll through sites!

So, how can we use voice search in digital marketing? Here are three ways.

Keep it conversational. So, write the way you speak.
Focus on local search. Most voice queries look for content based on location.
Aim for speed. Google’s voice search loves quick loads of sites. Like how traditional SEO works.

Today, most people have a smartphone. And of course, it has a camera on it.

In fact, we like to use it in everyday tasks. How? We take pictures of the receipts or shopping lists.

Hence, visual search captures the photo. Then, it gets information based on it.

Usually, the visual search looks up and identifies products. One popular tool is Google Lens. How does it work?

For example, you want to save a handwritten recipe. Simply take a picture of it! Then, you can copy and paste the text.

Or maybe you saw a dog. And you want to know its breed.

Well, Google Lens can help you with that! Just point it using the app. Then, it will show you the results!

Apart from Google Lens, popular apps use it, too. Snapchat and Pinterest also apply it.

How can you fit a visual search in your brand? Here are three ways.

Follow the best practices. Google provided a guide for image optimization.
Use sitemaps and alt text. Google loves more information. Especially on the images, you upload. Also, using alt text helps those who can’t see images.
Build an identity. So, have a consistent brand style. It helps Google know the company based on its aesthetics.

Why are these technologies so effective? We will talk about the three benefits for the marketing industry.

Voice & visual search matches how we shop offline. How?

It’s like walking into the store. Then, we find something we want. And if we have questions, we ask the employee there.

Similarly, having these technologies adds interaction. It helps brands connect with customers. Thus, making the experience simple but enjoyable.

Voice search makes shopping more seamless. In fact, devices like Alexa sold millions!

Also, it makes shopping better. How? It’s easier to buy a product. And these are suited for you. Because they detect surrounding information.

The uses of visual search are wide. It is likened to letting our eyes do the searching.

Moreover, it allows customers to find products they already like. With that, fashion brands can benefit the most.

Additionally, these brands stand out the most. Especially now in the image-focused market.