What were the visual search 2020 trends? Are there trends that we can still see today?
Over the years, visual search has gained fame. As per one report, 62% of Millennials prefer visual search over text-based ones.
That is why many companies now have visual search features. Like Google, Amazon, Pinterest, and more.
As a result, companies who adopt this enjoy higher revenue. And this year, it is projected to hit a 30% rise in revenues.
So, what were the trends last year that led to this prediction?
Find out more in this article.
Visual Search 2020 Trends
Chatbots
Visual search now includes talking with chatbots. With this, users can get a better shopping experience.
That is why brands last year were finding ways to integrate chatbots in their websites. Big brands were also doing so. Like Amazon and Target.
Visual Search with Text Search
Last year, we saw some efforts to combine visual search with text search. Why? So that there will be a bigger audience reach.
One of the leading sites doing this effort is Pinterest. Though still in progress last year, we can see more of it this year. Rest assured, it will become perfect over time.
Tie-in with Social Media
Social media sites are were already embracing visual search years back. But this became clearer last year.
With the likes of Instagram and Snapchat improving their game. Today, you can now even shop directly on Instagram with visual search.
Thus, making a smoother shopping experience more than ever.
Retailers with their Own Visual Search Engines
Last year saw the rise of retailers rolling out their very own visual search engines. So, instead of relying on big players in the field, they are paving their own way.
Retailers like IKEA, Target, and Walmart were trying to make one of their own. One that is more focused on the products they sell.
Thus, making it more intensive. And customers can look for products easier on the specific brand.
Using Smartphone Cameras
Before, most visual searches were done by uploading images. But last year, there was a rise in using smartphone cameras to do one.
Thus, you can now point open the visual search app. Point your camera at an object. Then, take a photo of it. After, you will then get instant results.
This option can be more powerful in the future.
Images Dominating Internet Browsing
In 2020, internet browsing was filled with images. This is due to users preferring content with images or videos. And this is going on until today.
So, Amazon jumped on the bandwagon. How? By rolling out Scout Amazon. What is this?
It lets you do a visual search within the site using your phone’s camera. Then, it gives you results. From high-rating products to trending ones.
Visual Search 2020
So, these were the trends in visual search last year. Did you see some of these? Were you able to spot when these trends started? Which ones of these do you think will pick up more speed this year?
