Visual search is now a growing market with many trying to break into it. But what are the leading visual search companies today?
And why are these companies leading the visual search game?
True, visual search can be useful for many sectors. But most of the time, it is the eCommerce sector enjoying it the most.
With many visual search companies focusing on eCommerce and retail. So, who are the leading players?
Read on to know more.
The Leading Visual Search Companies Today
Pinterest Lens
First on the list, Pinterest. It rolled out its visual search feature back in 2015. And today, it caters to 600 million visual searches every month.
Also, this increases to 140% per year. Thus, making them lead the game as one of the most used sites for visual search.
As a result, they now enjoy 8.5% conversion rates on ads. Also, it lets brands target more than 5,000 categories.
Thus, making it possible to make more personalized marketing. That is why many companies are adopting Pinterest Lens.
Because it also lets customers buy products directly from the brand. All without going out of the Pinterest app.
Syte
Syte is a super startup from Israel. It just got $21 million funding from various companies with the lead of Viola Ventures.
Also, they have partnerships with big brands. Like Samsung, Snapchat, Tommy Hilfiger, and more.
Thus, showing it is reliable and growing in size.
Today, they now have a powerful tool for big fashion brands and shoppers. Also, it lets users upload saved photos to find similar products on the market.
StyleSnap
StyleSnap is Amazon’s take on visual search. You can find this on the Alexa or Amazon app.
Due to Amazon being one of the leaders in eCommerce, they can partner up with big brands. Like Snapchat to enhance the customer experience.
How do you use it? Easy. You only need to upload an image. Then, the app will get the help of deep learning.
Next, it will identify the object in the image and it will categorize them. Like shirts, shorts, shoes, and more.
After, it will show you similar items available on Amazon for sale. Pretty easy, right?
Google Lens
Of course, this list will not be complete without Google’s very own visual search. Because they have the wealth of data and search history, Google is the major player in the game.
Google Lens can detect over one billion objects. Also, it is now showing more images in text-based searches.
Thus, giving a sign for brands to optimize all their image content. So that they can enjoy better visibility.
Also, they are always doing changes to improve. For one, they are now going to roll out a new feature. One that lets users use Android Google Chrome to do a visual search.
Thus, letting more users get into visual search.
Visual Search Companies
These are the leading visual search companies today. What are your thoughts? Have you already tried using one of these? How did it go for you?
